Unplugged Shifts Smartphone Assembly to US Amid Growing Privacy Demand

The privacy-focused smartphone market is undergoing a significant transformation as Unplugged, a leader in secure mobile devices, announces the relocation of its assembly operations to Henderson, Nevada. This strategic move comes amid increasing concerns about data privacy and supply chain security in the tech industry.

Unplugged's smartphones run a de-Googled version of Android that completely eliminates data collection mechanisms typically found in mainstream devices. Unlike conventional manufacturers that monetize user data, Unplugged maintains a unique business model that generates 'zero revenue from customer usage,' according to company statements.

The Nevada facility will handle final assembly of devices featuring privacy-enhancing technologies including hardware kill switches for cameras and microphones, encrypted storage, and proprietary security chips. This domestic production addresses growing cybersecurity concerns about foreign-made hardware potentially containing compromised components.

Industry analysts note this development reflects two major trends: rising consumer demand for privacy-first devices (particularly among enterprises and government users) and a broader movement toward technology supply chain reshoring. While current production volumes remain modest compared to industry giants, Unplugged's approach could pressure mainstream manufacturers to reconsider both their privacy practices and manufacturing locations.

Technical specifications reveal these devices support advanced security features like secure boot, VPN integration at OS level, and optional blockchain-based authentication. The company emphasizes that all software components undergo regular audits by third-party cybersecurity firms.

This shift occurs as regulatory environments tighten globally, with the EU's Digital Markets Act and US government procurement rules creating favorable conditions for privacy-focused alternatives. Cybersecurity professionals particularly value the devices' transparency regarding data flows and the elimination of telemetry common in commercial smartphones.

While premium pricing currently limits mainstream adoption, Unplugged's US manufacturing move could reduce costs through streamlined logistics and qualify the company for government contracts requiring domestic production - potentially accelerating adoption in security-conscious sectors.